Paperwork – go paperless it is faster, Go digital – you can communicate treatment needs far more transparently.
Have brochures , but only as an adjunct- you need to make the sale. Website , email marketing – cheap and effective.
Reception in the role as practice marketer.
Multiple practices – probably not a good idea – you do the math.
Incentives for dentists – commission leaves them fully incentivized. Incentives for your auxillary staff. You don’t always have to close the sale today, sow the seed , sow the seed – build the relationship , it will all come flooding back to you in spades later. Be a fortune teller , predict the future – when that tooth does crack or the toothache comes, you will be viewed as a god and forever more your advice will be taken.