Handling objections – I don’t want xrays, cleaning hurts too much, crowns are expensive, can you do it before I go on holidays in two days time?
Tip – have a good relationship with your lab. But i don’t have any pain, can’t we just leave it, won’t antibiotics fix it, my last dentist never talked about this, I came here for a second opinion, can you make me new dentures to make me look young again, you look too young to be a dentist.
Under age beware – get consent. Advertising – local is best, get your staff locally too 80/20 rule 80% of your money comes from 20% of your customers. See the typical breakdown of % of revenue from various dental services. Appointment book structuring, fill the middle first. Make allowance for t/aches – 24 hr policy or you lost them. Make time for the patients who make you all your money, minimize time for the patients who just cost you time. Locate your practice in the right suburb- middle to upper income